"I always want to be involved in something that I believe in, and I believe in this tournament... You know it's really the 5th Grand Slam." - Chris Evert

"The balls are hit in Indian Wells, but our market is the world."
-Charlie Pasarell, Tournament Chairman

Southern California: The Indian Wells Tennis Garden is located in the Southern California market and is comprised of the following counties: Riverside, San Bernardino, Orange, Los Angeles, San Diego, and Imperial.
Population: 17,959,251

"The demographics of people who come to tennis events or people who watch tennis on television is a very attractive demographic for sponsors, because they're people who have the resources to buy products and services... there are also particularly in this geographical area, a lot of major corporate CEO's who have homes here. So there are indeed a lot of influential people that either attend or watch the tournament here... and that's a very attractive market for sponsors."
-Franklin Johnson, Immediate Past President, USTA

Coachella Valley: The Coachella Valley is located in the heart of Southern California's deserts; a two-hour drive from Los Angeles, Orange County and San Diego and only a four-hour drive from Santa Barbara, CA, Las Vegas, NV and Phoenix, AZ. The Valley is located in Riverside County - the fastest growing large county in California. Due to the seasonal and destination resort environment of the Coachella Valley, an increase in population of approximately 150,000 occurs during mid-season (January - March). Population: 392,964 (not including seasonal)

Economic Impact: In 2006, an updated economic impact study was completed by The George Washington University prepared by Lisa Delpy Neirotti, Ph.D from the School of Business and Public Administration. The direct and indirect economic impact of the Indian Wells Tennis Tournament on the Coachella Valley is over $219,000,000.